Concept
SJ – Sweden onwards
SJ has always been, and will always remain, a key player in Sweden’s development. The fact that trains keep running is not only beneficial for the climate transition but also for the people on board. Every day, SJ enables people across the country to pursue their desires, dreams, and spontaneous ideas. As part of their major investments in new trains, education, and innovation, we also launched a bold new communications concept: Moving Sweden Forward.