ICA Banken
Ongoing campaigns
Under the concept Easy as pie (Lätt som en plätt)
ICA Banken’s position is that of the simple bank. And that feels pretty natural because it is. This concept encompasses a little bit of everything, as long as it’s as easy as pie to understand.
Here, you can see a selection of various campaigns and assets we’ve created for ICA Banken.
For example, take a look at the Whale and the Badger, both part of a campaign for the bank’s unique bonus system, where we show how the easy way is also the smart way. Because what should you choose? A bank that offers a bonus or one that doesn’t? Hmmm...
There’s also So Simple You’ll Understand It Even in Danish, which highlights a unique advantage of having both a mortgage and doing your grocery shopping at ICA.
And last but definitely not least: a very thick bank card, packed with all the benefits ICA Banken has to offer.